Volare

A logo for the yacht of a private pilot who flies his clients all over the globe. The name of the yacht, "Volare" means "to fly" in Latin, which perfectly fits with the client's occupation and passion, hence the graphic needed to reflect flight. A  commission for a design which will be applied to the side of a private yacht anchored in Hong Kong. The yacht owner is a private pilot who flies his clients all over the world, so the brief was to create an image reflecting the idea of flight, whilst also promoting the name of the yacht, "Volare". In Latin, volare means 'to fly".

The graphic approved by the client. The strong "V" element represents the first letter of the yacht's name, whilst the subtle "M" in the tail of the bird represents the first initial of the client's surname.
The graphic and name as they appear on the side of the yacht.
Back to Top