A fun project for a dear friend.
Tom is ED of the center of Gravity, an innovative maker space located in Troy, NY.
I wanted the design to relfect the multi layered complexity of the COG and Tom's multiple responsibilites. By identifying his key skills and abilities, and alternating them upside down, right side up, in the background, we could accurately make the point that this unique job requires an experienced, multi capable leader.
Also, people rotate the card to read the information, involving them in a way that reflects the hands on, maker space culture of the COG.