Spectrvm Logo Design
Spectrvm is the Services portfolio of the Center for Gravity (COG) located in Troy, NY. They offer everything from legal to marketing mentoring services to the start ups and entrepreneurs at the COG.
I wanted to keep the feel of the logo I had created for the COG so used a similar font and colored the letters to communicate the idea and effect of a spectrum. The colors also stand for the varied personalities and companies making Spectrvm the wonderfully unique, diverse community it is.
Open corners in the frame surrounding the lettering indicate that although Spectrvm is well organized and connected, their is lenty of room for innovation, expression, movement and growth.